Rainbow City, AL Profile: Facts & Data

The primary coordinate point for Rainbow City is located at latitude 33.9548 and longitude -86.0419 in Etowah County. The formal boundaries for the City of Rainbow City encompass a land area of 25.46 sq. miles and a water area of 0.15 sq. miles. Etowah County is in the Central time zone (GMT -6).

The City of Rainbow City has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alabama is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Rainbow City is located within Gadsden Division of Etowah County.

Rainbow City, AL Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	10,082 (100%)
Population in Households	10,046 (99.6%)
Population in Families	8,390 (83.2%)
Population in Group Quarters¹	36 ( 0.4%)
Population Density	393
Diversity Index²	40


INCOME
Median Household Income	$70,852
Average Household Income	$97,205
% of Income for Mortgage⁴	24%
Per Capita Income	$41,443
Wealth Index⁵	100
Socioeconomic Status Index⁶	Moderate (52.4)

HOUSING
Total HU (Housing Units)	4,708 (100%)
Owner Occupied HU	2,779 (59.0%)
Renter Occupied HU	1,519 (32.3%)
Vacant Housing Units	410 ( 8.7%)
Median Home Value	$267,328
Average Home Value	$321,698
Housing Affordability Index³	113

HOUSEHOLDS
Total Households	4,298
Average Household Size	2.34
Family Households	2,805
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Rainbow City, AL - Peer Comparisons by Rank and Percentile

The table below compares Rainbow City to the other 593 incorporated cities, towns and CDPs in Alabama by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	-0.25%	-0.07%
Households	-0.03%	-0.12%
Families		0.00%
Median Household Income		2.08%
Per Capita Income		2.64%
Owner Occupied HU		0.26%

Variable Description	Rank	Percentile
Total Population	# 68	89th
Population Density	# 180	70th
Median Household Income	# 132	78th
Housing Affordability Index	# 185	31st
Per Capita Income	# 78	87th
Diversity Index	# 300	50th

Rainbow City, AL Profile: Facts & Data

Rainbow City, Alabama - Basic Facts

Rainbow City, AL Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Rainbow City, AL - Peer Comparisons by Rank and Percentile

Rainbow City, AL - Most Popular Things to Do

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