Rainbow City, AL Profile: Facts, Map & Data


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Rainbow City, Alabama - Basic Facts

The City of Rainbow City had a population of 9,618 as of July 1, 2017.

The primary coordinate point for Rainbow City is located at latitude 33.9288 and longitude -86.0842 in Etowah County. The formal boundaries for the City of Rainbow City (see map below) encompass a land area of 25.46 sq. miles and a water area of 0.15 sq. miles. Etowah County is in the Central time zone (GMT -6). The elevation is 558 feet.

The City of Rainbow City (GNIS ID: 2404588) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alabama is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Rainbow City is located within Gadsden Division of Etowah County.

Beneath the boundary map are tables with Rainbow City population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

Alternate Unofficial Names for Rainbow City: Coosa Bend, Morgans Crossroads.

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City of Rainbow City, AL Boundary Map

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Boundary Maps: Gadsden Division | Etowah County | Alabama Counties

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Rainbow City, AL Data & Demographics (As of July 1, 2017)


Total Population 9,618
Daytime Population: Workers 4,495
Daytime Population: Residents 5,481
Total Daytime Population (TDP) 9,976
Ratio TDP/Total Population1 1.04
Population in Households 9,536
Population in Familes 7,722
Population in Group Qrtrs 82
Population Density2 378
Diversity Index3 30


Median Household Income $48,943
Average Household Income $63,742
Per Capita Income $27,138


Total Housing Units 4,542 (100%)
Owner Occupied HU 2,509 (55.2%)
Renter Occupied HU 1,627 (35.8%)
Vacant Housing Units 405 ( 8.9%)
Median Home Value $169,137
Average Home Value $198,057


Total Households 4,137
Average Household Size 2.31
Family Households 2,697
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.02% -0.13%
Households 0.08% -0.16%
Families -0.12% -0.33%
Median Household Income   2.16%
Per Capita Income   2.19%

Rainbow City, AL - Peer Comparisons by Rank and Percentile

The table below compares Rainbow City to the other 580 incorporated cities, towns and CDPs in Alabama by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 69 88th
Population Density # 194 67th
Diversity Index # 351 40th
Median Household Income # 136 77th
Per Capita Income # 67 89th

Additional comparisons and rankings can be made with a VERY EASY TO USE Alabama Census Data Comparison Tool.

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